TAKE YOUR BRAND TO A
NEW LEVEL
Welcome to my work portfolio! My name is Chanel Jackson and I specialize in Integrated Marketing campaigns that drive awareness and growth cross-channel. With my proven track record in strategy & development, co-branded partnerships, go-to-market planning, multicultural marketing and campaign execution, I am dedicated to helping Brands scale, establish and maintain their brand identity. In my years of experience, I've lead with innovation and building first-ever projects that breakthrough traditional marketing. Whether you are looking to launch a new project, amplify reach, strengthen engagement or improve effectiveness I am here to collaborate with you.
Omnipresent: present everywhere at the same time; 360 brand campaigns; omnichannel
WHAT YOU RECEIVE
INDUSTRY EXPERIENCE
With 13+ years of experience in the marketing industry across entertainment, tech, consumer products and publishing, I have an in-depth understanding of market trends, consumer behavior, and emerging technologies that are shaping the future of work. My hybrid expertise enables me to provide valuable insights and first-to-market strategies to help clients achieve their business objectives.
QUALITY WORK
I am professional and committed to delivering high-quality work that meets or exceeds expectations. My goal is to achieve a strong and distinctive presence that builds long-term brand love and understanding of product offerings. I am organized, pay attention to detail, effectively communicate and deliver on-time. I've successfully executed multi-channel marketing campaigns that have been recognized in AdWeek, Ad Age and other outlets in addition to receiving Clios and Webby Awards among other shortlists and nominations. I have had direct impact successfully increasing unaided awareness through strategic go-to-market plans that span Linear TV, experiential, social, content, digital and bespoke opportunities.
VISIONARY OUTLOOK
In the midst of the 'Work Awakening' and future landscape of the industry, I have been able to anticipate changes in market and launch NEW initiatives that meet the moment. Building short and long-term marketing plans allow me to be pro-active in setting the tone while providing clients with recommendations that position them as a market leader.
FEATURED WORK
The brand collaboration between Wu-Tang: An American Saga and streetwear brands Mitchell & Ness and Melody Ehsani, was inspired by the iconic 90s style of Wu-Tang Clan from the new Hulu Original series. This campaign had many layers and featured a limited edition capsule collection available at retail with an exclusive colorway gifted to Hulu subscribers who were fans of this content, a pop-up stunt and store takeover on Fairfax.
WU-TANG: AN AMERICAN SAGA CAPSULE COLLECTION
This is How We Work Now™ exposed the pre-pandemic rules of work that no longer serve businesses and professionals after the 'Work Awakening.' This campaign redefined work proving the old ways of working were made up and encouraged audiences to make up something better that worked for them. The goal of this campaign was to establish Brand Awareness primarily with TV spots.
The #TakeTheLead initiative is an influential subsidiary brand under the STARZ portfolio that amplifies narratives by, about and for Women and underrepresented audiences through thought-leader Transparency Talks, long-form BTS Spotlight features, experiential and partnerships. #TakeTheLead packaged impactful STARZ and Lionsgate DEI content in addition to community & culture-led campaigns that met the moment.
PetSmart partnered with Universal Pictures + Illumination Entertainment The Secret Life of Pets film to offer an exclusive range of pets merchandise and pet products. The campaign was rooted in consumer products with TV spots and a co-branded retail takeover across 1,400 PetSmart stores in North America timed to the Domestic theatrical release.
BRANDS I'VE WORKED WITH
Throughout my career I've had the privilege of working with top tier brands across a wide range of clients from well-known global companies to non-profit organizations and intellectual properties.
MEET CHANEL
Chanel Jackson is a Los Angeles native with 13+ years of experience in Global Brand Marketing, Brand Strategy and Partnerships within the Entertainment and Tech industry.
LET'S WORK
If you're interested in working together, I'd be happy to discuss your marketing needs and offer what I can do to help you achieve your goals. As a next step, you can contact me through this form and we can coordinate an introductory call to discuss your upcoming project.