WU-TANG: AN AMERICAN SAGA SERIES x MELODY EHSANI
PRESS FEATURE
WU-TANG: AN AMERICAN SAGA SERIES x MITCHELL & NESS
WU-TANG TAKES OVER FAIRFAX
PRESS FEATURE
HULU PHONE HOTLINE x PEN15
STARZ #TAKETHELEAD x
BLACK HISTORY MONTH CELEBRATION
YOUR ATTENTION PLEASE x
BLACK HISTORY MONTH EXCLUSIVE KITS FOR HULU SUBSCRIBER
In addition to the films, the campaign included a range of other marketing materials. These materials highlighted and celebrated Black artists, athletes, industry leaders, and encouraged viewers to engage with Black stories on the Hulu platform. We also integrated social media posts, a charitable give-back program, a special Your Attention Please podcast with an exclusive Q&A segment featuring Hulu subscribers, and BHM kits curated with products from Black-owned businesses. The campaign was designed to not only entertain and inform, but also support and inspire meaningful action and conversation around issues of race and representation.
Hulu Original Your Attention Please launched timed to Black History Month and was a multi-faceted marketing campaign that aimed to elevate Black voices & stories, and foster a deeper understanding and appreciation of Black culture among Hulu subscribers. The campaign featured a series of short films directed by Black filmmakers, each exploring a different aspect of Black culture, history, and identity. The films included topics such as the legacy of historically Black colleges and universities (HBCUs), the impact of Black hair on identity and self-expression, and the intersection of Blackness and queerness.
ASIAN AMERICAN PACIFIC ISLANDER HERITAGE MONTH GIVE BACK
STARZ #TAKETHELEAD
TALENT SPOTLIGHT WITH TASHA SMITH
UPWORK THIS IS HOW WE WORK NOW™
BRAND AD CAMPAIGN
This was an omnipresent 360 campaign that disrupted the marketing landscape with breakthrough creative primarily on Linear TV, Connected TV and online video in addition to other owned channels. This is How We Work Now™ generated nearly 30 pieces of media coverage shortly after the launch including Marketing Brew which named the campaign as one of the best ads in 2022, AdAge, the Drum and Cheddar News.
This is How We Work Now™ is a Brand Advertising Campaign metaphorically representing the old ways of working, are dead. The pandemic gave way to the ‘Work Awakening,’ where people around the world are innovating their careers and exploring new ways of working by finding work freedoms on their own terms. This is How We Work Now™ exposes the old fashion ‘rules of work’ as dead and naturally meets the moment alongside businesses and professionals redefining work as we know it.
WEBSITE
BRAND SPOTS
PHOTOGRAPHY
BRAND SPOTS
BRAND SPOTS
PHOTOGRAPHY
HULU x JUNETEENTH
RESULTS
Date
Friday June 19 at 9PM PT
Total Audience Size
23 Million Subscriber Base
Open Rate
11.9%
Landing Page
One Small Action Website
Quote
"Y’all have done, by far, the best job with presenting black content on Hulu. As soon as I logged on, the Juneteenth episode of Blackish was queued up. Made me so proud."
HULU PHONE HOTLINE x ANIMANIACS
REAL REALITY BOB ROSS PAINT KIT
HULU x UBER EATS
STARZ ON HULU x POWER EVENT
AT MADISON SQUARE GARDEN
LET'S WORK
If you're interested in working together, I'd be happy to discuss your needs and what I can do to help you to achieve your goals. You can contact me through this form, and we can arrange a consultation to discuss your brand's vision, objectives, target audience, KPIs and unique selling points.
